The job interview process is often filled with questions that can make even the most experienced professional squirm. One such question that frequently comes up is, “Why are you interested in our company?” While it may seem like a simple inquiry on the surface, there is much more to this question than meets the eye.
Understanding the Question
First and foremost, it’s crucial to understand why employers ask this question in the first place.
Employer’s Perspective
From an employer’s perspective, the question serves multiple purposes:
- Understanding the candidate’s motivation: The employer wants to know what factors drive the candidate towards their company.
- Assessing the candidate’s research skills: The employer is interested in knowing if the candidate has done their homework about the company.
- Identifying long-term prospects: The employer seeks to understand if the candidate sees a future with the company.
Candidate’s Perspective
From the candidate’s perspective, it’s an opportunity to:
- Demonstrate research skills: Showcase your ability to research and understand the company.
- Express alignment with company values: Show that your values align with the company’s mission and culture.
- Highlight long-term plans: Express how the company fits into your long-term career trajectory.
Building an Effective Response
An effective response to this question requires preparation and practice. Here are some steps you can follow:
- Research the Company: Start by researching the company. Understand its mission, culture, products or services, and industry standing.
- Identify Alignment: Determine how your career goals align with the company’s objectives.
- Craft Your Response: Combine your research and personal goals to craft a response that shows you are genuinely interested in the company.
- Practice: Practice your response to make it sound natural and confident.
Example Responses
Here are a few example responses to illustrate how to answer this question effectively:
- “I am interested in your company because I admire your commitment to innovation. As someone who thrives in a creative environment, I believe your company would provide the perfect platform for me to grow and contribute.”
- “Your company’s focus on customer satisfaction appealed to me. I believe that my passion for delivering excellent customer service aligns perfectly with this focus.”
- “The positive work culture and opportunities for growth and learning at your company attracted me. I believe that I can add value and grow professionally in such an environment.”
Conclusion
In conclusion, the question “Why are you interested in our company?” is an invitation for you to demonstrate your understanding of the company and how it aligns with your career goals. By preparing and practicing your response, you can turn this potentially tricky question into an opportunity to shine in your job interview.
Cherie Richardson
President
Cherie is the owner and president of Carter Recruiting and Associates. She holds a BA in psychology from the University of Mississippi and has over 30 years of experience in the recruitment of executive and manufacturing professionals. Cherie’s work has been instrumental for new plant start-ups, as well as building and maintaining relationships throughout the region and state of Arkansas. She is a member of the National Association of Female Executives and the National Association of Women Business Owners.